Can i upload program to Film using Bluetooth film module?

Hi, i trying to seek way to properly connect bluetooth module to upload sketch to my Film.
Bluetooth worked well itself, i can communicate trough com port, etc.

The error i’ve recieved from arduino IDE is
Binary sketch size: 2386 bytes (of a 14336 byte maximum)
avrdude: stk500_getsync(): not in sync: resp=0x00
avrdude: stk500_disable(): protocol error, expect=0x14, resp=0x51

Hi there,
Bluetooth can not upload program to Film.