Hi there,
And Welcome here…
So, You are NOT alone on this , The Seeedineers are aware of it, and They too agree it should be workable. I mean c’mon MAN that’s a basic Network , Client Server situ. NOT rocket Science 
It makes the frame Usable IMO. Such a sweet piece of Tech… We can do better.
If the Backorder que and Sales doesn’t tell you something nothing will 
I’m feeling like it’s a sensecraft / Seeed communication or Licensing issue but I don’t have any inside knowledge purely speculative. BUT this I am certain will get fixed or openned properly to make the thing Very, Very cool and Useful. 
HTH
GL
PJ 
like to ops here , I am NOT opening up the Network(port forward ) for this work around. NO. that’s what the support response is saying. You can
The key line from support:
“SenseCraft HMI is temporarily unable to access the URL of your internal network.”
That tells you everything.
Your image is NOT being fetched by the device directly
It’s being fetched by SenseCraft cloud servers, then pushed/rendered.
So when you give it:
http://192.168.1.151:8000/foto.jpg
Only works from your browser because you’re on the same LAN.
Public address ( via NameServer works because, When you use something like ;
https://example.com/image.jpg
- Publicly routable
- Likely HTTPS
- Has valid certs
SenseCraft servers can fetch it 
Then send to your display 
with that said it is more than a Firewall , Cert issue. So the options are limited to 2 or 3.
I like the GIT idea
CLEAN
S3 bucket
Cloudflare R2
Web Hosting (tunnel)
https://raw.githubusercontent.com/user/repo/main/foto.jpg
Example (GitHub raw): GIT is reliable, No firewall messing with I use PFsense and I can do the NAT, or Port forward but it’s a lot risk..SO not happening.
You won’t comment BUT I will.. 
“internal network traversal technology”
WTH kind of NON simple answer is that. NOT everyone has a CCNA… Luckily I do. 
Fancy tech term for port forward, give us a break with that…LOL
(Sounded like a Stahl) tactic while they go fix it..
Everyone around here
is in the modern correct way: Tunnel (recommended if you want local hosting)
This is what I’d actually suggest and I my Frame is OTW to me…So you can try it but I like the GIT idea too.
I looked up How to Use:
ngrok http 8000
You get ;
https://abc123.ngrok.io/foto.jpg
Public
HTTPS
Secure
No router config
SenseCraft will load this perfectly
Even if you NAT the Server, The TLS or Cert still matters, it rejects HTTP:
I tried. 
GIT is it… maybe 
You said:
“commit each picture change with an automated script”
That’s actually a clean engineering solution:
Version control
Public HTTPS
Easy automation
Zero network headaches
You can:
- Script upload
- Trigger updates
- Keep it simple
As You were..
MORE Testing.