Seeeduino Ethernet programming port with CP2102

I have a Seeeduino Ethernet (SKU: ARD07061P) which I prefer over the arduino with a shield for both layout and price.
The only downside is that it seems like the only way to program it is through the UartSbee adapter, which seems a little bit of an overkill for the task.
I tried with a normal CP2102 breakout to connect to the PC USB but cannot get it to work.

I will appreciate any advice on the matter