Please refer this page for more information on programming Seeeduino Film - http://garden.seeedstudio.com/index.php?title=Film_and_Frame_Tutorial.
It contains tips on programming Seeeduino Film without soldering with easy breadboard arrangement.
Things to verify:
1.Check if TX, RX, DTR, VCC and GND are connected properly. No need to use battery if powered by 3.3v FTDI breakout board(like UartSBee / UartSBs Frame)
2.In Arduino IDE - Set the board type to Arduino Pro or Pro Mini (3.3V, 8MHz) w/ATmega168
Regards,
Viswa