Join the NextGen Cup Challenge!

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Joined: Mon Oct 08, 2018 11:31 pm

Join the NextGen Cup Challenge!

Post by nextgencup » Mon Oct 08, 2018 11:36 pm


I wanted to reach out to invite you to join the #NextGenCup Challenge, run in partnership between Starbucks, McDonald’s, Closed Loop Partners, and OpenIDEO (there is no fee to join).

The goal of this Challenge is to design solutions that answer the following question:

How might we design the next generation fiber cup to be recoverable on a global scale, while maintaining the performance standards we know and trust?

The Challenge will officially launch on October 9, 2018. Solutions can be submitted between October 9, 2018 and November 16, 2018. The winning solutions will be announced in February 2019 and will receive a portion of $1 million in funding based on key milestones. Up to six of the most promising winners will receive the option to advance to a business accelerator program.

I was wondering if your community might be interested in the #NextGenCup Challenge? If so, here are a few ways to get involved:

Visit the Challenge Brief for additional information and start working on a submission:
Sign up to receive email updates around the Challenge: ... nge-signup
Join us on October 10 for a kickoff webinar. Learn more about the process and hear from Starbucks, McDonald's, WWF and Closed Loop Partners as they discuss their goals for the Challenge:
Sign up to host an event and receive custom resources to help get it off the ground:
Share the Challenge with your networks! I included a couple quick sharing blurbs below.

Feel free to reach out if you have any questions! If you no longer wish receive emails from us, simply reply to this email and we will remove you from this list.

Best wishes,

Social Post:
Join the #NextGenCup Challenge on @OpenIDEO! Together, let’s advance toward a waste-free future by redesigning the iconic to-go cup:

Newsletter Blurb:
Join the #NextGenCup Challenge and collaborate with a global community to push the boundaries of sustainable design and material innovation to solve one of the most pressing waste issues of our time: How might we design the next generation fiber cup to be recoverable on a global scale, while maintaining the performance standards we know and trust? This open innovation initiative, led by Starbucks, McDonald's, Closed Loop Partners, and OpenIDEO, is the first phase of a multi-year, multi-industry consortium that aims to inspire the design and commercialization of global, circular product alternatives. Check it out & share your innovation by November 16 for a chance to win implementation support.

This Challenge is a part of NextGen Consortium, a global initiative convened by Closed Loop Partners’ Center for the Circular Economy and founding members Starbucks and McDonald’s. The Coca-Cola Company and Yum! Brands support the Consortium and World Wildlife Fund (WWF) is an advisory partner. OpenIDEO is the Consortium's open innovation partner.

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